Indian Social Media: Searching for a Definition

TWALKITOUT: India, the name in itself carries a character. We have a lot to talk about, almost all the times. There we go creating content and sharing it every day. We are happy to make friends of varied validity periods. We are aware, active and online. We are creators and the media, we are social media.

When analysts of companies, start-ups and vendors dependent upon India for their bread and butter are churning numbers and figures we produce every day, the very same moment, us the Indians sit back and read with curiosity how many iPhones did Americans buy in the past financial quarter, which application did great in the global mobile app market, where we had a minimal share and who made it to the top of the charts of global entertainment market , knowing the fact that our piracy bound supply chain had a penny to contribute.

What we are forgetting is that we create a stupendous amount of information that needs to be analyzed, shared and consumed for our own interests. Indian markets and supply chain need to be made visible, interesting and easy to understand.

It’s not just a sphere where our media needs to focus; rather it’s the consumers who should be hungry for more relevant and meaningful information for their cause. One fair review may help the market rather than fooling our fellow patrons with a paid remark on piles of appreciation.

It’s time to envisage a new paint job to the Indian social media.


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Anuj Sharma

I am based out of Shimla. Writing is my passion, and a part of my livelihood. I started writing here almost 3+ years ago and couldn't stop ever!! Apart from Twalkitout, I run an E-Commerce consulting Company named Omex E-commerce Pvt. Ltd. out of Shimla.

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