TWALKITOUT: Anuj Sharma
Let’s take a deeper insight into Social Media Marketing and find out tthe intricasies of how it affects the modern world. Society is a birth place of interaction, exchange, interests, business and goals. Interaction generates information and each piece of information has a unique value added to it. When this value added information goes out in the form of views in the society, it gives birth to media.
Media in the modern world has given a power of expression to each individual in form of social networks enabling one to express and comprehend the information spread on the social networks. When the information and media become local and available on personal level, it gives rise to a social media common to all, accessible for everyone and affects the day to day routine of many expressing and absorbing the information.
This social media is a vast market with huge consumer base, which when put on to marketing strategies enabling one to channelize and propagate the information to generate desired output, we call it Social Media Marketing. Social Media marketing takes different forms when dealing different platforms catering different forms of interactions. Widely divided on the basis of Facebook, YouTube, Google+, Twitter and LinkedIn.
Social media marketing is a tool that works on understanding the conscious of people generating the information on media rather than a campaign with impressive numbers. Ethical and organic social media marketing is a long term and reliable approach towards reaching a vast community ready to consume information that we provide.
(photo credits: freedigitalphotos.net)
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