TWALKITOUT: While watching a program on any TV channel, advertisements are a usual routine, rather sometimes are more amusing and entertaining than the program itself. Be it the Vodafone ZooZoos, or the Dairymilk Silk. Telecom giants like Airtel have been giving us amazing jingles that grab our lips in minutes. But recently, a few segments are putting up loud and erotic ads on television.
It’s not a new thing to watch a couple making provoking moves, a female flaunting a cleavage or a foreigner looking women coming out of a swimming pool in bare minimums. Females clad in swim suits running after a male spraying any ‘xyz’ deo-spray flaunting his chiseled abs.
The trend of erotic ads on television started with condom brands trying to put up a heated scene to make a picture in the viewer’s mind, connecting to one’s fantasies and finally bringing her/him down to sales. No doubt it worked better than any other theme of commercial for this segment.
Gradually, with introduction of nearly unending number of players in cosmetics and deodorant products, the brand promotion has changed from the very basic nature. A deodorant -spray is no more to get rid of the sweat odor, rather a key to attract opposite sex. Do deodorant sprays really attract girls?? For sure if sued under law, such a thing is tough to prove or even if proved would be held illegal.
Increasing sexuality and erotic nature of deodorant spray ads is contaminating the content on television and will for sure have an impact on the mentality of the viewer, as the television is a big source of entertainment and commercial consumption. After parents, television is the second teacher for kids at home.
There was a time when one had to change a channel while watching television with family as some explicit scene popped up. Now the broadcasted content is censored and the ads are not. Day by day, these ads are increasing in display time and being adopted by several players for deodorant, cosmetics and body lotions.
(Author’s personal views, twalkitout.com is not responsible for any reaction)
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