TWALKITOUT: India had a surge in number of printed and custom printed merchandise ranging from T-Shirts, mugs, phone covers and key-chains over past 3-4 years. In fact, some of them made it large and even reached stores and malls beyond online reach. The market got saturated by such initiatives and more than half did not stand more than a year, even after a phenomenal start. Amid all this turmoil, PosterGully has made its name.
PosterGully is a unique and one of its kind online stores that sells Poster, Art prints, Key-Chains, Stickers, Badge Packs and other merchandise. Successfully launched in May, 2012, PosterGully claims the walls of several dorm rooms, restaurants, living rooms, office cafeterias and galleries. PosterGully attracts around 2k+ visitors each day with the stock of The Beatles, Bob Marley, Manchester United, Batman, Simpsons, South Park, Audrey Hepburn, Angry Birds and Motivational Posters.
PosterGully makes it easy and free to will for customers to get whatever they feel like to get printed on almost whatever they want!! Stuff like this is available in a very limited number of stores in the market and that too at a very high price with limited variety. PosterGully brings around special “typography” collection to lure young minds. Price ranges from below Rs.100 to more than Rs. 900 making it affordable yet upto one’s will to customize.
PosterGully is eyeing a well-researched market and fills the gap being an active and well managed venture. An opportunity to buy Posters, Stickers, Framed Art online in India, with a variety of 50 genres & more than 6000 products touches the souls of buyers from different age groups and makes PosterGully a long inning player.
Our Take on PosterGully
We liked the concept as for catering a segmented market with competitive price range. For more what we liked was the value adds that the founders and team bring in, important for the long term sustenance of such ventures. PosterGully seems to be ready to grab the available market opportunity despite of the number of unsuccessful start-ups hovering around similar concepts.
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