Turning Periods into Celebration: Viral ad on Internet

TWALKITOUT: Many must be baffled with the title of this post, but yes this is happening in the west and soon will be a usual talk in India as well. Here is a video ad going viral on internet with almost 5 million hits already in a week that talks about turning periods into celebration.

The video shows a little girl experiencing her first periods at a summer camp and all of a sudden feels responsible to instruct and counsel rest of her same age group friends. For centuries women have been keeping themselves behind the curtains when it comes to this natural phenomenon which evidently leads to complications for them. With the media opening up minds and thought, women are being reinforced with courage and empathy to talk and share about how they feel and how better they could be helped or facilitated in their tough days. Watch the video here and see the things change around you.

Would love to get your response, on how do you feel about the ad. Leave comments below.

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Anuj Sharma

Anuj Sharma is founder/editor at Twalk It Out. He started up as a student entrepreneur, worked in IT industry for 2 years and currently working on offline/online media marketing. He loves to write about start-ups, people passionate about their work and Indian Social Media.