Turning Periods into Celebration: Viral ad on Internet

TWALKITOUT: Many must be baffled with the title of this post, but yes this is happening in the west and soon will be a usual talk in India as well. Here is a video ad going viral on internet with almost 5 million hits already in a week that talks about turning periods into celebration.

The video shows a little girl experiencing her first periods at a summer camp and all of a sudden feels responsible to instruct and counsel rest of her same age group friends. For centuries women have been keeping themselves behind the curtains when it comes to this natural phenomenon which evidently leads to complications for them. With the media opening up minds and thought, women are being reinforced with courage and empathy to talk and share about how they feel and how better they could be helped or facilitated in their tough days. Watch the video here and see the things change around you.

Would love to get your response, on how do you feel about the ad. Leave comments below.

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Anuj Sharma

I am based out of Shimla. Writing is my passion, and a part of my livelihood. I started writing here almost 3+ years ago and couldn't stop ever!! Apart from Twalkitout, I run an E-Commerce consulting Company named Omex E-commerce Pvt. Ltd. out of Shimla.

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  • http://chinkysinghal.blogspot.com/2013/12/celebrating-pms.html Nikita Goel

    Omg !

    I wrote something similar today and see how I found out this one..
    I don not find it acceptable although – but men need to understand that it ain’t easy for us to handle…

    • Anuj Sharma

      Read your blog, really informative. Thanks


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