Google just disclosed on Thursday that it has rolled out a new search algorithm named Google Hummingbird almost a month ago and currently it is affecting 90% of search functionality. In view of traditional search tactics set by Google, they are keeping ht pace with evolutionary time line and moving on from keyword based analysis to add more meaning to search and make results even more relevant.
“Hummingbird” is the company’s effort to match the meaning of queries with that of documents on the Internet, said Singhal from the Menlo Park garage where Google founders Larry Page and Sergey Brin conceived their now-ubiquitous search engine.
“Remember what it was like to search in 1998? You’d sit down and boot up your bulky computer, dial up on your squawky modem, type in some keywords, and get 10 blue links to websites that had those words,” Singhal wrote in a separate blogpost.
“The world has changed so much since then: billions of people have come online, the Web has grown exponentially, and now you can ask any question on the powerful little device in your pocket.”
Page and Brin set up shop in the garage of Susan Wojcicki — now a senior Google executive — in September 1998, around the time they incorporated their company. This week marks the 15th anniversary of their collaboration.
(Reporting by Alexei Oreskovic; Editing by Gerald E. McCormick and Bob Burgdorfer)
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