Facebook has once again tweaked it Newsfeed algorithm in less than 2 months. After the Facebook Newsfeed changes, Facebook has Reduced Text Status Updates From Pages, but you’ll see more text status updates from your friends.
Well, I see this move as a well planned measure to beat competition in content sharing market, closle knitting the user base and collectively Facebook’s growth hacking strategy.
What is the impact of Facebook Newsfeed Algorithm changes on Facebook business pages?
According to a blog post shared by Facebook Newsroom, Facebook deduced a conclusion, the more simple, text-only status updates are more shared and replied to on the network. In fact, they say that the initial test resulted in an average of 9 million more status updates written every day.
Now Page administrators can try to make up for the traffic by using Facebook Link Share tool. Facebook advises Page administrators to use the link share tool, which has evolved over time. According to Facebook Blog, The best way to share a link after this update will be to use a link-share, so it looks like the one here:
Here’s the complete story as shared by Facebook news room to help you understand better:
The goal of every update to News Feed is to show people the most interesting stories at the top of their feed and display them in the best way possible. We regularly run tests to work out how to make the experience better. Through testing, we have found that when people see more text status updates on Facebook they write more status updates themselves. In fact, in our initial test when we showed more status updates from friends it led to on average 9 million more status updates written each day. Because of this, we showed people more text status updates in their News Feed.
Over time, we noticed that this effect wasn’t true for text status updates from Pages. As a result, the latest update to News Feed ranking treats text status updates from Pages as a different category to text status updates from friends. We are learning that posts from Pages behave differently to posts from friends and we are working to improve our ranking algorithms so that we do a better job of differentiating between the two types. This will help us show people more content they want to see. Page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types.
Many Page owners often ask what kind of content they should post. This is difficult to answer, as it depends on who your audience is and what they want to see.
Still, one thing we’ve observed is that when some Pages share links on Facebook, they do so by embedding the link in the status update, like the one below:
The best way to share a link after this update will be to use a link-share, so it looks like the one below. We’ve found that, as compared to sharing links by embedding in status updates, these posts get more engagement (more likes, comments, shares and clicks) and they provide a more visual and compelling experience for people seeing them in their feeds.
In general, we recommend that you use the story type that best fits the message that you want to tell – whether that’s a status, photo, link or video.
We’ll continue to work to improve News Feed, and keep you posted here.
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