DIY SEO Tips for Startups-Give Google What it Wants

There are a lot of question asked in the field of SEO tips for startups, which is rather the most misunderstood term in the industry. By SEO, what comes to your mind? VOILA!! Doing something with the content and internet to get yourself to the top of Google search results. Reading never ending list of blogs? That’s what I used to do when I began with my exploratory journey in Digital Marketing. Or if you think you need to concentrate on your ideas, better hire a PR or SEO firm ( they are raining from the sky in the present world of fancy internet usage). Well I say,

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Create Original and Informative Content


That’s the point where most of us get offended. In a hurry to get online before our idea gets stolen or copied or strikes a psycho sitting on an island, we rush to the WWW and set up a website, write a few lines and then search tonnes of websites for similar content to best describe our idea or product or services.

Trust me, this is the biggest mistake that an SEO agency would rectify later on and charge you for writing content for you. So make a habit of writing genuine and informative content to represent yourself on the web. Moreover, that’s what Google is looking for day and night spidering and crawling the web: Original and Informative Content. Google loves original and authentic source of information, that genuinely represents some one and fairly does more than enough to encourage you. I’ll talk about things from Google you could use to get your SEO tight.

Google tells you what to do:

Grammatical use of Keywords


If the big Joe told you that the keywords weren’t important after Hummingbird, the big Joe needs a dip. Keyowrds still form the backbone of Goolge Search results. So when you put the fresh, genuine and informative content on your website, do not forget to talk about what you would like to be searched for on Google. talk about if atleast 3-4 times every 500 words. This makes sense to Google that your content talks about something specifically rather than just a heap of cozy words. Do not forget the Grammar in the quest to stuff the content with keywords. Google is working all sweat and tears to make the search more voice command friendly. In this mission, Google emphasizes on sentences that make sense. Yes, make more sense when you talk about your product and services including the keywords.


Keyword research and Competitive Analysis


No, I didn’t forget to tell you how would you actually decide the keywords that I have been talking about. There are 2 powerful tools in your arsenal developed by Google itself and come free:

Google Webmaster Tools:   This is a bag full of pro tools for Google. As a startup, you must know a few things about it. Setting up the webmaster tools is not really difficult, follow any YouTube video( a recent one) for directions. The most important tool to start with is Submit content. Right after publishing, go to “Add URL” section and submit your URL, enter captcha correctly and Bingo!!! You are indexed on Google. (works for me every time).

Creating a sitemap and submitting to Webmaster tools is very important. It will start showing positive results in a fortnight. There are many other tools involved, but these are enough for a startup to know to begin with doing it correctly.

Google Trends: Almost everyone knows about it. This tool enables you to look for the latest searches trending on Google. You can fish for the most searched data from the past year as well. You can discover the trends in the area of of your idea.

Google Explore Trends: This tools is more important to explore the trends in your area of interest. For example, your startup works on android application, you can check the search volume on the keyword ” Android Apps” for a defined period of time geographically

seo tips for startups


seo tips for startups

And all these features come in with a feature to embed easily on a web page.

To cover up everything in simple terms, here are a few handy SEO tips for Startups to make a checklist so that you do everything correct:

Include subject in title tag

Include subject in URL

Include subject in image alt text

Specify subject several times throughout text content

Provide unique content about a given subject

Link back to its category page

Link back to its subcategory page (If applicable)

Link back to its homepage (normally accomplished with an image link showing the website logo on the top left of a page)

There are numerous repositories to learn SEO, but to compile the necessary information you must know and practice as a startup, I think this would suffice for a good start. The key point is to make your information more addressable for Google. Google is hungry for unique, informative and meaningful data. You can ask me for free consultation and services. I’d be happy to help. Let me know in the comments of i missed any thing preliminary and your thought on it.

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Anuj Sharma

I am based out of Shimla. Writing is my passion, and a part of my livelihood. I started writing here almost 3+ years ago and couldn't stop ever!! Apart from Twalkitout, I run an E-Commerce consulting Company named Omex E-commerce Pvt. Ltd. out of Shimla.

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  • leonard’s palazzo

    I don’t think that keywords hold much importance after humming bird. if you type ‘shoe’ in the search box then you will probably get the top 5 results from online purchase sites like flipkart, snapdeal, etc. My question is that how can you rank for the keyword ‘shoe’?

    • anuj sharma

      You made an excellent point there. Well, I just Googled “Shoe” and my top results were and Wikipedia. Totally based on keyword because i have no search history related to shopping. Online purchase sites top the results for those people who have a related search history and Google throws relevant links at them. This is because a single word has lost relevance. Thats’s where I talked about making your content more addressable, Grammatical use of Keywords.


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